Customer Experience in the Internet of Things
Five Ways Brands Can Use Sensors to Build Better Customer Relationships
The Internet of Things is not some pipe dream, Jetsons-esque future state; it is an entirely new paradigm for building relationships. Yet determining when, how, and to what extent to apply connected products and other sensor-generated data to the customer experience remains poorly understood by marketers and digital strategists.
Our research finds that the unique opportunity in the Internet of Things is that it has the potential to mutually benefit both enterprise and consumer. Enterprises gain visibility; consumers gain empowerment. This report reveals five use cases illustrating how consumer-facing brands can embrace the Internet of Things to create actual value for businesses and consumers alike.
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Rebecca Li and Jessica Groopman
Analysts
Altimeter, a Prophet company
About Altimeter
Altimeter, a Prophet company, provides independent research and strategy consulting on disruptive technology trends. Altimeter helps leaders thrive with disruptive technologies through our research and advisory work.
Contact us to learn more about how Altimeter can help your organization grow in the face of change.
