Social Media Employee Advocacy
Tapping Into The Power of an Engaged Social Workforce
The use of employees to advocate on behalf of their brand is nothing new, but a combination of market forces and growing comfort with social business has created a tipping point for the growth of formalized Employee Advocacy programs. In Ed Terpening's latest report, he surveyed brand leaders, employees and consumers to understand employee advocacy. His research uncovered motivations for companies' investing in employee advocacy programs; what motivates employees to share information about their workplace; and what employee-driven content resonates most with customers.

Key Findings

  • 90% of brands surveyed are already pursuing or have plans to pursue some form of employee advocacy
  • Consumer response to employee posts often out perform traditional digital advertising results
  • 21% of consumers report "liking" employee posts - a far higher engagement rate than the average social ad
  • Employee advocacy drives employee engagement. When employees are asked how they felt after sharing work-related content, the leading response was "I feel more connected and enthusiastic about the company I work for"
  • Employee advocacy supports employment branding. When asked which employee-shared content consumers found most relevant, recruiting rose to the top
  • Interestingly, European consumers are less likely to be interested in a connection's posts about work and European employees are less likely to share work-related content. Europeans have a stronger preference for keeping work and home life separate: 44% of Europeans cited this as a reason for not sharing work-related content, compared to only 23% of North Americans
Download Report

Fill out the form below to receive a copy of the report.

Industry Analyst
Altimeter, a Prophet company

About Altimeter

Altimeter, a Prophet company, provides independent research and strategy consulting on disruptive technology trends. Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. 

Contact us to learn more about how Altimeter can help your organization grow in the face of change.
One Bush Street
Seventh Floor
San Francisco, CA 94104
 Contact Prophet
 Connect
© 2019 Prophet
All Rights Reserved.