WEBINAR
2021 Trends
How Digital Will Impact Businesses in Asia This Year
Each year, the Altimeter's analyst team publishes its predictions around which digital trends will have the biggest impact on business in the coming year.
In this webinar, join Altimeter analyst Charlene Li and Prophet partners Jacqueline Alexis Thng and Cecilia Huang as they discuss their learnings from 2020, and what they anticipate for Asia in 2021.
Tuesday, March 16, 2021 at 12 p.m. (SGT)
Topics and themes that will be covered include:
- Digital transformation becomes a transformation discipline and department
- “We Work” morphs into “We Gather”
- The 360 Customer Organization takes shape, but on different paths
- Organizational models will begin to transform
- Workforce analytics — eventually digital workforce platforms — will become a key enabler of distributed work
- Intelligent technologies will become a competitive differentiator — just not in the way you might think
- Increased integration across different customer-facing teams
- Shift from third-party data to first- and second-party data
- Increasing marketing use cases for AI
- The digital transformation of selling will change the sales-marketing relationship
- COVID-19 causes businesses to reimagine their customer journey and sales funnel
In advance of the webinar, click here to read the team's full thoughts in our popular trends blog post.
Register for the Webinar
Fill out the form below to register to attend the webinar on Tuesday March 16 at 12 p.m. (SGT)
