Direct-to-Consumer (DTC) has fundamentally changed the customer experience and its market is booming. In fact, there may never be a better time for companies to apply the DTC model. However, going direct to consumers is not about following a standard DTC playbook, as a cookie-cutter model for customer acquisition and growth no longer applies in today’s changing landscape.
Join Prophet’s upcoming webinar, as we hear from Prophet’s client Canoo, an award-winning electric vehicle subscription service. Bob Wolfley (Marketing), Lucy Ross (Subscription & Pricing) and Veronica Shea (Content & Communication) will join us as we discuss how Canoo has redefined urban mobility and navigated the COVID crisis with a refreshed DTC approach.
This session will be hosted by Prophet’s DTC practice lead Eunice Shin and Associate Partner Oscar Wang.
Expect to learn more about:
- Launching a brand in today’s evolving ecosystem
- The competitive advantages of using customer insights and analytics before/during/after launch
- Expert advice on where to begin and what actions to take to drive an evolved DTC mindset in your organization
- The impact of COVID-19 on customer demands and engagement expectations
- A robust Q&A to answer your most pressing questions
It's a new dawn to the DTC landscape. If you want to learn how the DTC business model can ignite business growth through innovation, register now.
Tuesday, 6 October 2020
9 a.m. (PDT) | 12 p.m. (EDT) | 5 p.m. (BST) | 6 p.m. (CEST)
Register for the Webinar
Fill out the form below to register to attend the webinar on Tuesday, 6 October 2020.
