As COVID-19 updates flood our newsfeeds, the voice of employees can offer reassurance and build trust with customers.
The use of employees to advocate on behalf of a brand is nothing new, but a combination of forces and growing comfort with social media has created a tipping point for the adoption of Employee Advocacy programs in support of brand health, sales and service.
Employees are often under-utilized brand advocates, which is a lost opportunity; research consistently shows that consumers trust them more than executives and marketing departments. Employee advocacy platforms are a great way to keep employees and their networks informed and engaged with your brand.
We work with clients to assess their readiness for Employee Advocacy, and to build a strategy informed by research-backed insights.
Altimeter can assist by offering:
- Baseline Capabilities Assessment. Assess your readiness for employee advocacy by assessing key capabilities needed for this practice based on our research-based maturity model.
- Strategic Planning. Through a collaborative workshop among key stakeholders in digital, communications, marketing, sales, service, legal and human resources, develop a strategy roadmap that includes both quick sprints (”low hanging fruit”) as well as longer term initiatives.
- Rollout. Assist with rollout planning, including employee training, tool assessments, and ongoing monitoring and governance of employee activity and effectiveness.Conversational brand activation, including voice persona development, naming and roadmaps.