OUR EXPERTISE
Re-Architecting
Your Social Media Footprint
LEADERSHIP
STRATEGY
SOCIAL BUSINESS
OTHER SERVICES
Brands have an overabundance of social media accounts.
Most brands are great at creating new social media accounts, but rarely have the governance discipline to continually re-evaluate each accounts worth — resulting in high costs, confused customers, inconsistent messages, incomplete analytics, and suboptimal investment in social media spend.
Brands are supporting more accounts than necessary and even abandoning accounts, degrading brand health.any brands have an overabundance of social media accounts, resulting in high costs, confused customers, inconsistent messages, incomplete analytics, and suboptimal investment in social media spend.
As the COVID-19 crisis forces customers to work from home and connect virtually, it is critical for brands to have a clear and consistent social media presence and customer message.
How can Altimeter help?
We’ve developed an analytics-based method for re-architecting a brand’s social media presence to dramatically reduce the number of accounts they need to support.
- Inventory & Benchmark. Plot existing inventory of social media accounts by platform, user journey step use cases, language, channel, sub-brands and many other factors to understand and map existing social media architecture to goals.
- Evaluate. Identify key performance indicators to evaluate accounts and make keep / kill decisions based on account performance.
- Decide. Informed by the unique needs of your social strategy, decide which accounts to create, maintain, merge, invest in, or shutdown.
About Altimeter
Altimeter, a Prophet company, provides independent research and strategy consulting on disruptive technology trends. Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. Contact us to learn more about how Altimeter can help your organization grow in the face of change.
