How to Create a Winning Digital Strategy
The Ultimate Checklist for Digital Strategy Development
Brands face an ever-increasing array of digital disruptions, including social media, digital transformation, Big Data, omni-channel customer experience, and the Internet of Things (IoT) — to name a few. Brands can adapt and thrive in this complex connected world by collaborating to build a holistic digital strategy.

Much has been written about digital transformation as an approach to rethink business models in the digital era, but these approaches don’t always come with an actionable strategy. This report provides a bridge between business transformation, and an actionable strategy for implementing it by defining a process and a set of questions a digital strategy should answer.

Key Findings

The best strategy answers the right questions. To help you create one, we’ve taken the world of digital planning and broken it into manageable steps. For each step, we’ve created a list of questions strategists should answer to make their strategy an effective plan. Alongside these questions, we’ve included insights from 11 digital strategists to provide real-world examples of the process in action.

The phases we’ve identified in our research — and most importantly, the questions that digital strategy should answer — will help strategists address this ever more complex, connected world.

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Industry Analyst
Altimeter, a Prophet company

About Altimeter

Altimeter, a Prophet company, provides independent research and strategy consulting on disruptive technology trends. Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. 

Contact us to learn more about how Altimeter can help your organization grow in the face of change.
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