The Most Relevant Brands in Consumers' Lives
At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. We surveyed nearly 45,000 consumers in China, Germany, United Kingdom and United States to determine which of 800+ unique brands they simply cannot live without.
Relevant brands make bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely new categories and markets. And they do it while remaining unwaveringly authentic to who they are. Those companies that have built relentlessly relevant brands generally have four common characteristics:
- Customer Obsessed: Brands we can't imagine living without
- Ruthlessley Pragmatic: Brands we depend on
- Distinctively Inspired: Brands that inspire us
- Pervasively Innovative: Brands that consistently innovate
We’d love to sit down and talk about how you too can build a relentlessly relevant brand. Contact us