The 2015 State of Social Business
Priorities Shifting From Scaling to Integrating
The Real Work Is Just Beginning. It has been more than 10 years since social media began to disrupt organizations. In that time, it has gone from being a “bright shiny object” that confounded business leaders, to becoming a widely adopted means of customer engagement. Having mastered the nuts and bolts of social media, today’s social strategist is focused less on scaling social engagement and instead looking inward, partnering with leaders to help social business cross silos, support a broader digital vision, and achieve new levels of employee engagement and advocacy.

This will require leadership to articulate a social business vision beyond marketing and communications, while also ensuring a governance structure is in place to keep an increasing number of autonomous departments and employees acting together to support a unified, cross-channel customer (and employee) experience.
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Industry Analyst
Altimeter, a Prophet company

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Altimeter, a Prophet company, provides independent research and strategy consulting on disruptive technology trends. Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. 

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