Chinese consumers' distinct digital behaviors pose a challenge for global companies.
Competing with long-established local giants can be challenging, and they will quickly discover a key component of a winning China entry strategy lies in a high-touch customer experience offered through WeChat.
In this webinar, Prophet and ChatLabs will dive into what this all entails.
Our experts will address:
What is WeChat and why it’s crucial to your China marketing strategy
How to adapt your global marketing and content strategy for WeChat
How to scale operations and capabilities to stand up your WeChat strategy
Best practices of customer experience on WeChat for financial services and insurance